Imaan Active

The Brand

Imaan Active is more than just a brand - it’s a movement toward redefining how active and swimwear can cater to the modest dresser. By blending style, comfort, and functionality, Imaan Active empowers women to embrace an active, healthy lifestyle without compromising their values. As a direct-to-consumer (D2C) brand, Imaan Active is dedicated to providing high-quality, thoughtfully designed activewear and swimwear that align with the personal preferences and needs of modern women who choose to dress modestly.

The Challenge

After going viral on social media, Imaan Active experienced a sudden and overwhelming surge in orders. What started as a small business packing orders in a small unit quickly became unmanageable.

While this success was exciting, it also created significant operational challenges:

• Packing and shipping orders quickly became time-consuming, diverting focus from business growth.

• Managing high order volumes with in-house resources proved unsustainable.

• Traditional warehousing solutions were costly, limiting scalability.

To sustain their momentum without compromising customer experience, Imaan Active needed an efficient, cost-effective fulfillment solution.

The Solution

To keep up with demand and continue growing, Imaan Active partnered with Hutch Fulfilment, gaining access to:

• Automated order processing for seamless fulfillment.

• Scalable warehousing and shipping solutions to handle fluctuating order volumes.

• End-to-end logistics management, freeing up time to focus on product development and brand expansion.

With logistics taken care of, Imaan Active are able to dedicate resources to designing new products and maintaining their connection with the modest fashion community.

"If you are a business wanting to take your growth to the next level, and need a logistics company you can rely on, I really would recommend Hutch."

Misbah Mogradia, Founder