HUE #MadeForHUE

The Brand

HUE is an inclusive D2C skincare brand, which makes intelligent and artfully designed skincare for People of Colour. 

HUE was founded by Dr. Hani Hassan and Mona Haidar in 2020 and launched in Dec 2023. They are driven by their shared vision to create sensitively thought-out skincare products for POC that are both effective and artfully expressed.

HUE is committed to skincare that is grounded in scientific reseach, testing and development. Alongside this, we have developed values that coalesce our product creation, business operations and scientific formulation. 

The Challenge

As a premium skincare brand with a strong focus on bespoke production, every HUE order needed to feel luxurious - from the packaging to the delivery experience.

This meant:

✅ Stronger brand storytelling – connects the challenge to the solution in a compelling way.
✅ Clear value proposition – highlights the unique needs of a luxury skincare brand and how Hutch Fulfilment meets them.
✅ Engaging & aspirational – emphasizes growth, Vogue feature, and the founders’ vision.

HUE needed a 3PL partner that could maintain their meticulous attention to detail while allowing them to focus on brand growth and product innovation.

The Solution

By partnering with Hutch Fulfilment, HUE gained access to:

🌟 Careful and quality-assured order fulfillment, ensuring every package aligns with the brand’s luxury standard.
🚀 Scalability, allowing HUE to focus on expanding its product line and customer base.
🔎 Transparency and efficiency, guaranteeing seamless order tracking and on-time delivery.

This partnership has been instrumental in supporting HUE’s expansion, especially as they continue to grow awareness of their breakthrough product—the SUPRA-FADE hyperpigmentation serum, which was recently featured in British Vogue’s Best Serums of 2024!

We asked Dr. Hani and Mona, the Founders of HUE, to describe Hutch in three words:
"Dedicated. Transparent. Consistent."

With Hutch Fulfilment handling the logistics, HUE can now focus on empowering their audience with scientific skincare knowledge, launching new products, and reaching more customers worldwide.